The Sony FE 50mm f/1.4 GM Lens  is designed with sophisticated elements and advanced optics to provide uncompromising image quality for still and video shooters alike. An excellent choice for everyday use, this lens also includes a fast and precise autofocus system in a lightweight and compact design making it convenient to take with you everywhere you go. Two XA (extreme aspherical) elements minimize aberrations and distortions while also providing outstanding resolution and sharpness. One ED (extra-low dispersion) glass element effectively eliminates chromatic aberration and color fringing to produce a high degree of clarity and color accuracy. Bright f/1.4 maximum aperture provides a very shallow depth of field for pleasing background blur when using selective focus techniques. Ideal for portraits, a circular 11-blade aperture produces deep and dreamy bokeh. The lens's f/1.4 aperture also allows for handheld shooting in low-light conditions. Designed to enhance control for both still and movies, this design also provides natural manual focus control when desired. The internal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation. 

New for Sony primes, an iris lock switch prevents the aperture ring from being accidentally moved. This switch can also be unlocked allowing the aperture ring to rotate seamlessly and silently. An easy-to-read aperture ring with f-stop engraving can be quickly de-clicked on the lens barrel for smooth and silent aperture control. Two focus hold buttons are featured on the lens barrel for intuitive control and rapid access to select settings. Its wide f/1.4 maximum aperture, complex optical design, and inclusion of a high-performance AF system. This lens still manages to be compact and lightweight for everyday use, measuring 3.1 x 3.7" and weighing just 18 oz. Fluorine coating on the front element repels water, oil, fingerprints, and contaminants while also making the lens easy to clean.

Free Shipping on ALL Orders*

We offer free regular shipping on all orders. GadgetWard ships orders of any size to any address in Canada with no extra cost. To make sure you receive your order as quickly as possible, and with the greatest variety of cost options, we ship through FedEx, DHL, UPS and Canada Post.

Orders completed at or before 7:00 PM (EST) will be packaged and shipped within 1-2 business day. Also we offer shipping with insurance.

Shipments and deliveries are processed on weekdays. Orders placed after 7:00 PM (EST) on Friday, or on a Saturday or Sunday, will be processed on Monday or Next Business Day.

Delivery times are based on our best approximations and cannot be guaranteed. Estimated delivery times for shipments to the CANADA are based on estimates from our shipping partners. Some shipments may be delayed due to remote locations and this will affect delivery time.

Tracking Your Order

With the exception of lettermail shipments, all orders can be tracked through the “Your Account” page on the GadgetWard Parts website.

To track your order, simply enter the tracking number you have been provided after your shipment was processed. If you have not received a tracking order, your order has not yet been processed.

Damaged in Shipment

If you receive a product that was damaged in shipment, please contact info@gadgetward.com within 24 hours of receipt and we’ll open a claim with the Courier Company on your behalf.

Please keep the box, the packaging, and the contents of the order to expedite your claim. Claims will require approximately two weeks for processing and replacements will be organized as needed.

Standard Return Policy for Electronics:

We accept product back under receipt of faulty product or DOA. We don't accept returns based on change of mind. It is customer's responsibility to notify us for DOA or Faulty product within 24 hours to get replacement or refund. Still wish to return within 30 days from the delivery date then we will charge 30% restocking fees on the total order price. Product must not have any scratch or dent and must be in returnable condition with all original package contents to qualify for full refund. With the exception of items damaged during shipments, customers are responsible for shipping charges when sending items back to our warehouse.

Warranties are different based on Brand.

Camera: 2 Years Warranty

Camera Lens: 5 Years Warranty on Canon, Fujifilm, Nikon, Panasonic, Olympus, Sony, Samyang

                         7 Years Warranty on Sigma, Tamron

Mobile Phone/Tablet: 1 Year Warranty

All Accessories: 6 Months Warranty

How to Claim Warranty?

- When customer gets issue in Product during the Warranty Period, customer need to contact us via email. We will provide shipping label to send product back to us, we will get it repaired from Manufacturer and send it back without any extra cost.

- Human error will not be covered under warranty.

- Any unauthenticated app downloading and/or flashing the product will not be covered under the warranty.

- Warranty resolution time: 3-4 weeks from the date of product received at our warehouse.

- Please note : Warranty Claims are being processed within Canada only. No Overseas shipment.

All products are covered by the manufacturer’s warranty (In Particular Manufacturing Country) no matter where purchased by original purchaser with actual proof of purchase. The manufacturer’s warranty includes workmanship and materials but not normal wear and tear.

GadgetWard branded products have a limited lifetime warranty (unless otherwise specified). We will repair or replace at our discretion.

GadgetWard’s warranty provides coverage for defects in manufacturing only, and expressly excludes coverage for excessive wear and tear and/or physical/accidental abuse, loss and theft. The warranty is valid only at GadgetWard. Improper repair or warranty service performed by someone other than GadgetWard will void this warranty.

GadgetWard disclaims any liability for consequential or incidental damages, for breach of written or implied warranty of an item, including merchantability or fitness for a particular purpose.